The economy is still not where it was eight years ago. Organizations are starting to realize this (now), and are starting to think out side of the box. Corporations are still cutting back on travel and marketing budgets. Marketing managers are eliminating the Ice Cream snack truck between breakout sessions. Money is being spent wisely.
The one thing all businesses seem to agree on is that they still need to get their content out there and FAST. They need to keep people interested and ENGAGED. People are FINALLY beginning to take advantage of video, and the power that lies behind a camera, a microphone and a computer. More and more companies are turning to webcasting to deliver their event’s content to a larger audience. They are thinking outside the box – they want their messages to live on, to keep engaging long after the ice cream truck is packed away.
Coming up with new ways to add value is a challenge for all organizations. Webcasting is one tool that can augment face-to-face meetings and effectively extend an organization’s reach to a bigger audience. Webcasting can be an audio or video stream delivered via the Internet, and it can be done live or on-demand. A webcast can have added volume with the addition of slides and demos. Nothing is really impossible; except that touchy feeling.
Webcasting is not meant to replace face-to-face interaction or networking. Think of it as a compliment as it simply delivers an event’s educational sessions and product demonstrations in an easy to use audio or video format. A format that can be delivered directly to desktops, laptops, and mobile devices. That is right! We can now stream live to your mobile device. That great session you saw at the conference last week, can now be found online, and you can continue to educate yourself or share it with peers who were not able to attend. Now that is ENGAGEMENT that continues living.
Webcasting use to be a considerable investment. Thanks to technology, it is now an affordable way to reach the masses. There really is no reason why a company should not be taking advantage of webcasting. Your event is live; why aren’t you capturing it?
